As the advanced project of government investment, require strictly to safety and defense equipment, construction in project of high-speed rail, so the participant is a big shot. But with the rapid development of the Chinese high-speed rail undertaking, the market competition is fermented, the pattern of safety protection of high-speed rail is expected to rewrite.
At the night of March 20, grinding China will produce and study the activity at the beginning in 2010 " The Chinese enterprise one brand internationalization - last masters of brand marketing platform international " In the management college of Fudan University (hereafter referred to as " Fudan University tube institute " )Raise the curtain!
This platform gram shake, come to the intersection of Fudan University and the intersection of tube and institute personally, in order to grind the intersection of China and actual case and teachers and students, institute of tube, of science and technology, canvass the intersection of Chinese and the intersection of brand and Luis of internationalization of enterprise together. A Vice Presidents of the people of institute's grandson of Fudan University tube serve as the host of the whole lecture.
Nearly hundred Fudan University MBA in the face of the auditorium and in charge of the shark, gram shakes and regards one's own undertaking story as the prologue of this platform, from coming from to go to school, reach at work finding opportunitying of starting an undertaking while being at the beginning of getting into the society, from going through elementary failed undertaking to today's achievement, all say in a kindly and informal fashion that gram is shaken, especially for over 20 years, there are only 5 personal companies from one to now up to thousands of staff's transnational enterprises at first in this, it is devoted to in native development of Taiwan grinding China since original 5, had developed towards strategy of branch company of foreign countries gradually later, set off for trans-corporation again, until global integration, in four developing stage so as to absorbed in the industry company, the innovative thinking type of operation has succeeded, thus establish the internationalized status of grinding China's brand, gram is shaken and full of sighing with deep feeling among the words all without exception and to the gratitude of grinding Chinese devoted in this course quietly.
By: lisasmith
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It was not long ago that the International AntiCounterfeiting Coalition (IACC) found that close to 80% of counterfeits seized by U.S. customs authorities originated in China. This was in 2007, and the scenario has not changed much since then. Close to 80% of counterfeits sold worldwide are produced in China. As China continues to steal brand values from legitimate manufacturers, counterfeiting has doubled in size and growth, causing it to be coined the crime of the new decade. Counterfeit products ranging from breakfast cereals to medicine have caused injuries and sometimes even death for some unsuspecting customers.
U.S. Commerce Department estimates indicate that close to 20% of consumer products in the Chinese market are fakes. Such counterfeits can easily corrode the real brand's image and reputation. Seen as a disease that seriously derails global business, counterfeiting ensures loss of brand, revenues and also jobs.
Ever since China became part of the WTO in 2001, it has been subject to the same Trade-Related Aspects of International Property Rights (TRIPS) agreement that the U.S. and other countries follow. So despite having similar protections against counterfeiting as the United States, China finds it difficult to curtail these nefarious activities, and the scale of this activity has become too large to fully close down. So, simply put, it would seem that China takes advantage of the R&D supplied by other countries and gains economic growth by producing so many counterfeits!
So what can be done to stop counterfeiting? Recently the U.S. has seen firsthand the way rogue websites corrode brands, and therefore a bill is being proposed to seriously tackle online counterfeiting. The bill will soon be advanced to the Senate. So while the government is trying to come up with solutions to tackle counterfeiting problems, enterprises should be better prepared for such illegal activities. Most companies realize that pursuing counterfeit manufacturers is difficult because it requires aggression, and Chinese law enforcement authorities do not take these cases seriously. Bigger companies have enlisted private detective agencies to assist them in tracing fraudsters who tamper with their products and image. While the cost of hiring detectives and fighting court cases can be very expensive, the best method for dealing with the growing menace of counterfeiting is to put in place the right kind of anti-fraud or anti-counterfeiting solutions. There are solutions that can provide protection against such fraudulent products in the market and stop them from impinging on your brand.
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