Showing posts with label Brand. Show all posts
Showing posts with label Brand. Show all posts

Saturday, December 11, 2010

Brand internationalization of Chinese enterprise

by Keith Farrenin Technology    (submitted 2010-12-11)


At the night of March 20, grinding China will produce and study the activity at the beginning in 2010 " The Chinese enterprise one brand internationalization - last masters of brand marketing platform international " In the management college of Fudan University (hereafter referred to as " Fudan University tube institute " )Raise the curtain!

This platform gram shake, come to the intersection of Fudan University and the intersection of tube and institute personally, in order to grind the intersection of China and actual case and teachers and students, institute of tube, of science and technology, canvass the intersection of Chinese and the intersection of brand and Luis of internationalization of enterprise together. A Vice Presidents of the people of institute's grandson of Fudan University tube serve as the host of the whole lecture.

Nearly hundred Fudan University MBA in the face of the auditorium and in charge of the shark, gram shakes and regards one's own undertaking story as the prologue of this platform, from coming from to go to school, reach at work finding opportunitying of starting an undertaking while being at the beginning of getting into the society, from going through elementary failed undertaking to today's achievement, all say in a kindly and informal fashion that gram is shaken, especially for over 20 years, there are only 5 personal companies from one to now up to thousands of staff's transnational enterprises at first in this, it is devoted to in native development of Taiwan grinding China since original 5, had developed towards strategy of branch company of foreign countries gradually later, set off for trans-corporation again, until global integration, in four developing stage so as to absorbed in the industry company, the innovative thinking type of operation has succeeded, thus establish the internationalized status of grinding China's brand, gram is shaken and full of sighing with deep feeling among the words all without exception and to the gratitude of grinding Chinese devoted in this course quietly.



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