Social media is evolving in a big way, and everyday we are presented with a report that displays the impact of social networking channels like Facebook, Twitter, YouTube, LinkedIn, Blogs, community forums and others on small and large businesses alike. Social media is transforming business in every way. Business models are changing with more access, choice and maturity in the cloud or on the SaaS platform.
Thus social media not only transforms brands but also impacts the brand/customer relationship like no other communication method used previously. It
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